When the sportscaster asks the literature Nobel prize laureate (as they tend to do), “So, you’ve won the Nobel Prize for Literature, what are you going to do now?” What does s/he answer? Can’t say s/he’s going to Disney World. Girl, please. That’s why a bunch of bloggers are creating Word World. Well, that, and, frankly, doing other stuff is more boring.
The ever-creative Wende has devised this game, and each participant is designing her theme park based around one type of written word. Mine is going to be “Poetry Palisades.” I’m running a bit behind, but the first task, in the tradition of Uncle Walt, is to name your market/audience. This is going to have to be a bit short because, ugh, I’m going to Richmond early tomorrow morning. (Can you think of a better way to spend a sticky day. I cannot.)
The core audience for Poetry Palisades is OBVIOUSLY cultured, but there are many distinct submarkets among them.
1.) More-Creative-than-Thou Trust Fund Babies. Though admittedly this is by its nature a limited market, the tendency of its members to have ample disposable income, the desperate need for something to do other than work, the desire to be constantly “finding themselves,” and the belief that they are creative make them ripe for directed marketing efforts for Poetry Palisades. They will be especially apt to go to more “exclusive” areas with lots of booze and the potential for illicit drug use–and clubs/opportuities for them to spend their ancestors hard-earned cash should be planned.
2.) Soccer Moms Who Took That Class at the Community College/Local Arts Center. A more extensive market than number 1, these women have been or believe they have been repressed creatively. Therefore, they will seek opportunities to explore this side of themselves while their husbands are either a.) at a conference or b.) in the less “whimpy” areas of the park. Childcare should be planned for to accommodate this group and not add to their already overwhelming sense of inadequacy.
3.) Dudes Wanting to Impress Chicks. This needs no explanation. Guest write features in Maxim and Playboy assuring that poetry drives women wild and will get them into bed.
The following submarkets prove more difficult, due to ability to pay…but may be subsidized to provide an air of authenticity to the park.
3.) Melodramatic College English Majors/Creative Writing Students. They should be given separate “avenues” to explore in the park, given the fact that no one could possibly understand the “positively deep chasm” that is their soul. To breach the whole college students are poor thing, look into providing college credit and getting student aid funding.
4.) Published Poets. There are about five, so it shouldn’t be hard. Could this be considered “research” and passed on to the publishing houses?
5.) Unpublished Poets. There are about 5 million of these, but still, it shouldn’t be hard. Hang a few signs in some coffee shops and at Barnes and Noble. Potentially lure with promises of literary agents on the grounds looking for talent?
Stay tuned for the Park’s signature ride and further developments…
Photo of old Kennywood Postcard from www.mckasd.com, the McKeesport Area School District site. They have a page devoted to rememberances of McKeesport, PA (God bless ’em…poor things. Better to remember than to actively live there…seriously, it’s sad.)